In a competitive market, companies are looking for an edge wherever it can be found. Pharmaceutical companies are always being challenged to do more with less. Whether that is increased production, improved cost of goods, lower capital costs of projects, or speedier execution, they all need to be looked at as opportunities to optimize.
As companies begin their facility design effort, it is important to start with a fundamental understanding of their process needs. In part, this information is derived from business side team members who skillfully calculate and project the size of the market for a product and predict the percentage of the population that will end up needing and ultimately using the medication over current and/or future competing treatments.